What is A&R and how to get their attention

Artists and repertoire (A&R) are responsible for talent scouting and overseeing the artistic development of recording artists and songwriters. The Internet has changed A&R jobs drastically, and sometimes A&R people find themselves manage bands, promote clubs, or run small record labels.

 

A&R representatives have three responsibilities:

• Finding talents

Finding new artists and bringing them to the record company is a significant duty for A&R division. They are expected to understand the current trends of the market and to be able to find musicians that will be successful. This is why A&R people are often young, and many are musicians, music journalists, or record producers.

• Supervising the recording process

The A&R division is supervising the recording process by helping the artists to find the right record producer, scheduling time in a recording studio and advising the artist on how to make a high-quality recording.

• Assisting with marketing and promotion

A&R people often deal themselves with the marketing and the promotion of an artist, and their management.

 

How to Get A&R’s attention

• Build your fan base

All artists need to start building their brand if they want to get noticed by A&R scouts. That includes social media, press releases, and live touring.

• Promote your best music songs

You don’t need your whole album to get noticed. Your best songs can also make a difference and grab some attention. Besides, this is what A&R representatives are looking for.

• Be passionate about your music

Dedicate yourself to your music; learn and perfect your skills, listen to advice, and from your peers.

 

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