5 Tips for Approaching Music Journalists
Every musician wants to find a way to approach music journalists, to get more coverage online and drive more sales for their albums, shows or get more streams online.
Part of your campaign will be to communicate with magazines, blogs, podcasts, and music websites. What you have to remember is that you need to approach music journalists very carefully and thoughtfully.
Here are 5 tips for approaching music journalists:
1. Understand your story:
To be able to persuade potential fans to listen to your music you must have a clear understanding of your story and your mission statement.
Think about what has driven you to music and try to write in no more than three sentences.
2. Do research:
Take some time and do research about media outlets and music journalists that are talking about the music genre you are playing.
3. Send personalized e-mails:
It is essential to create each e-mail separately and make it more personal. You may do research about the media outlet you are writing about and include some personalized details you have learned about this person or company.
4. No more than two e-mails:
When you’re sending e-mails to media outlets, try to limit yourself to two e-mails. The first e-mail will contain a small introduction about yourself and some links and later a follow-up e-mail.
5. Target local media outlets:
If you are just starting your music career and if you are just beginning to meet new people and make connections, it is a good idea to target local media outlets first.
Those people will have the chance to come and hear you play, understand the genre of your music and know more about your personality.
Join Major Contacts and prepare to reach new heights in your music career!