What Can an Indie Radio Promoter Do For You?
George Howard is a musician, producer, educator, and writer and has a Masters degree in literature, a JD (i.e. law degree), and an MBA. He is the COO of Norton, LCC – the parent company of: Wolfgang’s Vault, Daytrotter, Concert Vault, and Paste Magazine and is an associate professor in the Management division at Berklee. He ran a firm called RockandRoller Advising and started Slow River Records, and ran Rykodisc. George has written two books on the music business, and was the assistant editor for Artists House Music. He has written two books: Getting Signed and Music Business 101
Professor, producer, and entrepreneur George Howard discusses what an independent radio promoter can do to advance your career, how they do their job, and how to know if you are ready to hire one.