What is Artist Management?
Terry McBride is co-founder and CEO of Nettwerk Productions, the largest independent record label in Canada. Since its inception in 1984, McBride has grown Nettwerk into a diversified artist services empire, encompassing Nettwerk Records (a record label), Nettwerk Management (an artist management firm), Nettwerk Music Publishing, Nettmedia (a web and digital media enterprise), and Artwerks (a graphic arts and fashion design house). To date, Nettwerk releases have sold more than 100 million copies worldwide. McBride was also one of the creators of the Lilith Fair, a pioneering all-female performer concert tour that enjoyed great success for several years in the late 1990s.
Terry McBride, founder and President of Canada’s Nettwerk Music Group, discusses the skills and personality that lend themselves to a career in artist management, as well as the keys to career longevity in the field. He also shares his thoughts on the opportunities that basing your company in a non-major market can present to a shrewd entrepreneur.
